Non Search Engine Traffic

Also known as "Don't put all your eggs in one basket".

Wonderful (and free) as search engine traffic is, it is beyond our control. We are at the mercy of frequently-changing search engine algorithms and competing websites, and can see massive changes in traffic from day-to-day, if you're unlucky (or lucky).

So any good internet marketer diversifies the source of their traffic.

• Links from other sites
• An easily remembered domain name
• Promotional items - Tshirts, coffee cups, coasters etc
• Word of mouth references - a good reputation
• Viral advertising part 1 - Your own software items to pass around - programs, ebooks etc
• Viral advertising part 2 - Create something catchy/leading-edge/shocking that others will talk about
• Articles
• Press Releases
• Tagging
• Radio
• TV
• Newspapers, magazines and journals